1. Background
The Company is a firm believer in being clear and open about how it collects and uses data related to you. In the spirit of transparency, this policy provides detailed information about how and when the Company uses cookies, with a view to help you understand and manage them as you wish.
2. What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (hereinafter the "device") or web browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your web browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows.
These cookies allows the Company to distinguish you from other users of the Company’s website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
These cookies allows the Company to distinguish you from other users of the Company’s website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
3. How does the Company make use of cookies?
The Company makes us use cookies that are essential in order to provide the Services
Some cookies are essential for the Company to use in order to provide you with the services you have requested. These cookies will be used to manage the delivery of any web services requested by you and as above-mentioned, allows the Company to distinguish you from other users of the Company’s website, whilst also allowing it to improve the website. If you do not accept these cookies, you may not be able to receive services that you have requested e.g. access secure areas of our websites or make online payments.
The use of functionality cookies
The Company makes use of functionality cookies to remember your choices and preferences on its websites (such as your username, crypt ID, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Please note that if you delete these cookies from your browser, the Company will no longer be able to remember your preferences or remember your log in details or provide you with the content you have requested.
The use of performance cookies
These cookies collect information about how customers use a website, for instance which pages customers go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor.
These cookies help the Company to improve the performance of the website. These will also help the Company to reduce the network bandwidth by not fetching data again if it is already stored on your device. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, then the Company will have to request the data again every time you visit the site and will delay the experience. They are only used to improve how the Company’s website works and provide a better user experience.
The use of web analytics
The Company’s website uses Google Analytics which is the most widely used web analytics service on the internet. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. The Company makes use of the information to compile reports and to make its website run more efficiently.
The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. The type of information that is collected by the Company, includes how many visitors visit the websites, how many customers log in, when they visited, for how long and which areas of the websites and services. They help the Company to know which pages are the most and least popular and see how visitors move around the site.
The use of cookies for advertising purposes
These cookies record your visit, the pages you have visited, the games you have played, the financial transactions you have made, and your general behaviour on the Website. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. We will use this information to make our website and the advertising displayed or received by you more relevant to your interests. We may also share this information with third parties for this purpose who assist us in analytics.
Some cookies are essential for the Company to use in order to provide you with the services you have requested. These cookies will be used to manage the delivery of any web services requested by you and as above-mentioned, allows the Company to distinguish you from other users of the Company’s website, whilst also allowing it to improve the website. If you do not accept these cookies, you may not be able to receive services that you have requested e.g. access secure areas of our websites or make online payments.
The use of functionality cookies
The Company makes use of functionality cookies to remember your choices and preferences on its websites (such as your username, crypt ID, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Please note that if you delete these cookies from your browser, the Company will no longer be able to remember your preferences or remember your log in details or provide you with the content you have requested.
The use of performance cookies
These cookies collect information about how customers use a website, for instance which pages customers go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor.
These cookies help the Company to improve the performance of the website. These will also help the Company to reduce the network bandwidth by not fetching data again if it is already stored on your device. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, then the Company will have to request the data again every time you visit the site and will delay the experience. They are only used to improve how the Company’s website works and provide a better user experience.
The use of web analytics
The Company’s website uses Google Analytics which is the most widely used web analytics service on the internet. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. The Company makes use of the information to compile reports and to make its website run more efficiently.
The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. The type of information that is collected by the Company, includes how many visitors visit the websites, how many customers log in, when they visited, for how long and which areas of the websites and services. They help the Company to know which pages are the most and least popular and see how visitors move around the site.
The use of cookies for advertising purposes
These cookies record your visit, the pages you have visited, the games you have played, the financial transactions you have made, and your general behaviour on the Website. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. We will use this information to make our website and the advertising displayed or received by you more relevant to your interests. We may also share this information with third parties for this purpose who assist us in analytics.
4. How can you change your cookie settings?
You do have choices about how cookies are used and your cookie settings can be changed at any time by visiting the ’Cookies Settings’ page. Please be aware that it is not possible to use the Company’s website without the essential cookies, necessary for providing you with the best possible service, for maintaining the security requirements or for guaranteeing any legal requirements, can’t be turned off.
The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
In addition, ‘Google Analytics’ also provides its own opt-out options: http://tools.google.com/dlpage/gaoptout
In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.
If you wish to block cookies from your browser software, please check the browser help menu for relevant instructions. Unfortunately, if you choose to block cookies, some of the interactive features and some functionalities of the Company’s websites and our services may not be available to you.
The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
- Chrome: https://support.google.com/chrome/bin/answer.py hl=en&answer=95647&p=cpn_cookies
- Firefox: http://support.mozilla.org/en-US/kb/Cookies
- Internet Explorer: https://support.microsoft.com/en-us/office/enable-cookies-6b018d22-1d24-43d9-8543-3d35ddb2cb52
- Safari 5 for Mac: http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html
- Opera: http://help.opera.com/Linux/10.50/en/cookies.html
In addition, ‘Google Analytics’ also provides its own opt-out options: http://tools.google.com/dlpage/gaoptout
In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.
If you wish to block cookies from your browser software, please check the browser help menu for relevant instructions. Unfortunately, if you choose to block cookies, some of the interactive features and some functionalities of the Company’s websites and our services may not be available to you.
5. Third-party cookies
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. The table below identifies those cookies that are third party cookies.
We don’t control the setting of these cookies, so it is recommended to check the third-party website for more information about their cookies and how to manage them.
We don’t control the setting of these cookies, so it is recommended to check the third-party website for more information about their cookies and how to manage them.
6. Contact Information
For any additional information about use of cookies, please contact us at dp@sweetreels.com.
Version: 1
Last revised: 23.04.2026
Version: 1
Last revised: 23.04.2026
